Martha Stewart announced the launch of her debut skincare line, Elm Biosciences, developed with her dermatologist, Dr. Dhaval Bhanusali — and when the founder looks this good at 84, the results will no doubt be promising.
The entrepreneur is adding another title to her already stacked resume: skincare founder and product developer. Launching in September, the two-step beauty brand draws on the expertise of Dr. Bhanusali (who also helped formulate Hailey Bieber’s billion-dollar business, Rhode). The result? A curated collection that supports cellular resilience and longevity.
Behind Martha Stewart’s Skincare Formula
Stewart may just be the living, glowing testament to what the Elm Biosciences formula can do. By looking to her longtime dermatologist, Bhanusali, to help formulate the line, she was able to create an inside-outside routine: a topical serum, rich in hydrating hyaluronic acid and squalene, plus an oral supplement made from botanical extracts.
And if the guru’s dermatologist’s name sounds familiar, you’re not dreaming. Bhanusali runs a medical practice in New York City called Hudson Dermatology, where celebrities and New York ‘It Girls’ flock for medical and cosmetic procedures. As mentioned, he served as the skin expert for Hailey Bieber’s Rhode cosmetics brand and helped conceive the wildly popular products in the range.
The one-two punch is designed to support skin longevity, as the products work at the cellular level to promote youthful, radiant skin. Stewart tested the prototypes on her own face, but people of any age who admire her skin can get the same resplendent results.
Dermatologist-Approved Ingredients
This is not just another celebrity beauty brand. Five years of research, trial, and error went into the creation of Elm Biosciences, and it shows — literally.
Not only are the products used and approved by the lifestyle legend herself, they’re also endorsed by over 350 expert dermatologists who sit on the brand’s advisory board. As if the original guru wasn’t enough to convince us, we can hardly argue with this extent of science-backed knowledge; Stewart’s visibly vital complexion is just the cherry on top.
A Sworn-By Skincare Regimen
Stewart wants beauty buyers to know that there is more to healthy skin than just topical creams — it’s about living a lifestyle. Her number one mantra? To never sleep in makeup, especially eyeliner. Instead, she ensures that her glam is completely removed before applying Elm Bioscience’s hyaluronic acid serum. A clean and refreshed face is essential to her self-care sequence, and without this simple yet crucial step, other efforts only go so far.
Equally essential is having a commitment to the routine; Stewart doesn’t believe upkeep is difficult. Prioritising hygiene outweighs feeling a bit too tired to walk yourself over to the sink.
Co-developer Bhanusali agrees. He has said that Stewart is “the best patient on earth,” adding, “there’s not a day she’s missed the sunscreen.” And if she can do it at 84 (in all her glory!), so can we.
Elm Biosciences will be available for purchase on September 17, exclusively on the brand’s website, with each item retailing for $150. And trust us, you won’t want to miss the drop!
This story first appeared on GRAZIA USA.
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