The luxury fashion houses are not only gearing up to wow us during fashion week, but they are also now armed to the teeth to stun us with beauty drops that are guaranteed to dethrone current favourites.
From incredible skincare formulations to new complexion products that can help you achieve the smoothest of finishes, keep reading to discover all the new beauty releases of September 2025 that we can’t get enough of.
The Best New Makeup Releases of September 2025
Chanel Les 4 Ombres Boutons
If there is ever a collectable item in this season of beauty drops, it’s the new limited edition eyeshadows from Chanel. The Boutons edition is just that—a reimagination of the quad in button formats. Gabrielle Chanel herself found buttons to be a key element in outfits. Today, four iterations of this idea have come to life, through Baroque, Couture, Mademoiselle, and Stellaire, with each circle of shadow stamped with unique and intricate motifs that resonate with the brand. Our favourites? Couture for everyday and Baroque for when you want to up the fun.
RM400 | Shop here
Giorgio Armani Luminous Silk Prima Glow Cushion
The Luminous Silk range is getting an addition to the family: the Luminous Silk Prima Glow Cushion. Delivered in a cushion format for the ultimate portability, the buildable formula fuses skincare into the coverage product in order to provide a silken glow apt for the red carpet. The packaging is a tactile synthetic leather outfit that echoes the quality of the foundation itself—skin-like and breathable, yet formidable against the elements. As of press time, it has five shades to choose from. And if it’s good enough for Sadie Sink, it’s good enough for us.
RM325 | Shop here
Aesop Above Us, Steorra Eau de Parfum
This launch makes thirteen for Aesop’s oeuvre of fine fragrances. Tapping the nose behind Aurner and Tacit Eaux de Parfum Celine Barel, the latest creation is one that is inspired by the glowing night sky. The result is a warm blend of cardamom, frankincense, labdanum, and vanilla bean—a decadent juice that is equal parts cosy and stirring. Perfect for the colder days that are coming. If you’ve been on the hunt for the next warm spicy scent to add to your collection, then this could be a top candidate for your consideration.
RM780 | Available at Aesop signature stores and online.
Dior Beauty Rouge Dior On Stage
This is a true showcase of technical mastery by the Dior Beauty cosmetic developers. The glowy products of today should no longer automatically mean less longevity. As proven by the Rouge Dior On Stage, shine and long wear can exist in the same space. Inspired by the wear one can get from liquid lipsticks, this lipstick in particular cocoons the lips in long-lasting shine (we’re talking 12 hours) and up to 24 hours of delicious hydration—so there’s no need to sacrifice comfort for wear, or the other way around. For its first run, Jenna Ortega fronts the campaign, and it features ten thoughtfully crafted shades to fit into everyone’s collection.
RM205 | Shop here
Sisleÿa L’Intégral Anti-Âge Longevity Essential Serum
There’s no way for us to truly stop ageing, but there’s nothing stopping us from ageing better. In a major breakthrough, Sisley has bottled a serum that is going to reconnect and stimulate three systems within the skin to tackle unwanted signs of ageing, such as slow regeneration, loss of volume and radiance, and thinning skin. All those benefits will be delivered via a cushioning serum-in-oil texture that continuously floods the skin with hydration, ensuring that the skin remains in comfort all day long. If your skin has been feeling particularly fragile, then the Sisleÿa L’Intégral Anti-Âge Longevity Essential Serum might just be the answer to your woes.
RM2,350 | Shop here
Le Labo Kyoto City Exclusive Osmanthus 19
It’s that time of the year again, when you get to shop City Exclusives from Le Labo, an option that would become regionally locked once the campaign ends. And there’s still time to catch it in the flesh. This time, the campaign spotlights the Osmanthus 19, a scent that is Le Labo’s ultimate ode to Kyoto. Taking a page from the city’s quietude and deep respect for artisanship, the concoction is made with notes of smooth incense, aromatic lavender, and the titular flower. In a single spray, wearers get to experience a centring opening, the gentle and creamy hint of osmanthus, and finally, the warm woods and resins at the heart of it all.
The full City Exclusive collection will be available online and in Le Labo labs worldwide throughout September.
YSL Beauty All Hours Glow Foundation
It’s in makeup artists’ kits for a reason—it’s just that good. The All Hours Glow Foundation is a hybrid formula that marries the best of makeup and skincare, so the skin will get a boost of all-day care from niacinamide and hyaluronic acid, all while skin-mimicking pigments provide seamless coverage to the face. All that glow is going to last, too. Formulated with wear-extending polymers, the foundation is geared to keep the coverage intact all day without the discomfort, remaining flexible and breathable throughout the day, so you won’t have to sneak a touch-up as you go from one appointment to another.
RM290 | Shop here
Charlotte Tilbury Airbrush Setting Spray Matte
This setting spray has successfully dethroned a past favourite, and we weren’t shocked at all. If you’re at all familiar with the classic Airbrush Flawless Setting Spray, then you’re more than ready to upgrade to this matte version, which promises to deliver intense longevity while waterproofing your makeup. How did it fare on our wear test? It definitely played a role in keeping our makeup flawless all day long as we take it from our air-conditioned office to the stifling streets, and well into the evening as we bop around town. By the end of the day, you will need a thorough cleansing—because everything will still be on.
RM185 | Shop here
Anastasia Beverly Hills MicroStroke Brow Pen
We get it. Brow pens can be intimidating, but this one is so worth the learning curve. Replacing its OG brow pen is the MicroStroke Brow Pen, which comes with a tip that is three times finer than its predecessor. With nine shades available, there is a colour to match anyone’s tone. Precision aside, the formula is a water-resistant formula that can deliver up to 24-hour wear. Even those with sparse brows can benefit from this product design, as the ultra-precise tip allows users to create super-fine, hairlike strokes. As someone who actively steers clear of any pens, it was a pleasant surprise to see how easy it is to integrate the pen into my brow routine.
RM138 | Shop here
Guerlain Absolus Allegoria Florabloom
We saw the vision when Guerlain unleashed its Absolus Allegoria line last year. This month, the Maison is gearing up to wow fragrance enthusiasts with the Absolus Allegoria Florabloom—a first introduction of an Aqua Allegoria scent into the Absolus Allegoria universe. This iteration sees a new take of the Florabloom, one where the sun has set and the enchantment of dusk has taken over. Here, the tuberose is dressed in a more intense cocktail, and it is paired with mango, coconut, and mandarin at the top to create a zesty burst that will immediately transport you to a tropical heaven, all before enveloping you in a grounding blend of patchouli, moss, incense, and sandalwood.
RM1,020 | Exclusively available at Guerlain Ultimate Boutique in The Exchange TRX and Pavilion Pop-Up
Huda Beauty Easy Bake Loose Setting Powder Duo
If you think Huda Beauty isn’t going to double down on the success of its loose setting powders, then you guessed wrong. Coming to Sephora this month, the brand is introducing the Easy Bake Loose Setting Powder Duo, where you get correcting and brightening shades in a single package. The two duos, Cherry Peach and Pink Pumpkin, feature shades that can cater to a spectrum of skin tones. Our favourite detail, though, has to be the packaging design. The dispenser is able to release each shade in a contained manner. Huda Beauty takes it a step further by allowing users to totally remove the divider, too, should they wish for that unified effect.
RM210 | Shop here
La Prairie Pure Gold Revitalising Essence
Skincare hardly gets any more luxurious than this. Created with age-related hormone fluctuations in mind, the Pure Gold range immensely and immediately rejuvenates the skin by delivering youthful radiance and volume with each application. The latest addition to the ritual is the Revitalising Essence, which sees skincare innovations that are capable of counteracting signs of decline without irritating the skin. In fact, the lightweight liquid strengthens the skin barrier as it works away at unwanted signs of ageing by rebuilding density. Formulated with the Advanced Pure Gold Diffusion System, the essence can meaningfully revitalise the skin through the cutting-edge ingredients such as La Prairie’s Exclusive Cellular Complex, Gold & Peptide Powered Meno Complex, and time-released Glabridin.
RM2,350 | Exclusively available at the La Prairie Flagship Boutique at The Exchange, TRX, as well as at Isetan The Gardens Mall, Isetan Suria KLCC, and Parkson Elite Pavilion Kuala Lumpur
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