Sports such as padel have become a much-loved recreational activity for many, whether to spend time with friends and family, or simply to break a sweat. A crisp, easy-drinking beverage like Heineken® 0.0 is then, the cherry on top.
Crafted to be enjoyed as and when, this non-alcoholic brew is a perfect choice for social gatherings, be they planned or spontaneous. The rise of the “sober conscious” movement among the younger generation has further propelled Heineken® 0.0 into becoming a top choice for any occasion or celebration.
The appointment of Global Brand Ambassador Serena Williams, the 23-time Grand Slam winner, famously known for her love of padel, has cemented Heineken® 0.0’s place in the heart of a health-conscious and active generation. Her remarkable presence both on and off the court aligns perfectly with Heineken® 0.0, keeping our heads in the game without sacrificing connection, over a refreshing drink or even two. For as the campaign’s tagline goes, “0.0 reasons needed”.
As the non-alcoholic beverage stepping onto the court now, fitting seamlessly into social moments, Heineken has joined forces with local lifestyle label Motherchuckers—renowned for creating comfortable loungewear and sportswear loved by many either on or off the court—to launch a new collection, the Ground 0.0.
Designed with both performance and style in mind, the collection is dipped in a clean, no-fuss white alongside a symbolic green that is unmistakably Heineken. For tops, wearers get to choose between polos and a halter design.
The double-layered halter top—with adjustable straps and removable paddings—can easily be incorporated into a street style wardrobe, while the polos—both the jumper and the shirt—put comfort front and centre. The polo shirt comes in a relaxed fit that suits everyone regardless of gender, and the polo jumper serves as a handy layering piece, whether for styling purposes or after a sweaty session on the court. Bottom selections come in two variations: lined shorts for gents and skorts dipped in gradient patterns that can double as a staple for a night out.
The Ground 0.0 collection will be available on Motherchuckers online and in-store for a limited time.
READ MORE
The Cowboy Hat Is out of the Ranches, and Here’s How To Style It