Bag of the Week is a franchise that highlights the latest, most hyped luxury bags. Each week, we showcase a bag that is generating significant buzz, whether for its design, exclusivity, or popularity. This week, we’re shining the spotlight on the Gucci Paparazzo Bag.
Every fashion house has an archive—the challenge lies in knowing how to revisit it without becoming trapped by nostalgia. Gucci’s Paparazzo bag succeeds because it treats the past as a foundation rather than a destination, distilling some of the house’s most recognisable codes into a silhouette that feels unmistakably contemporary.
Its name sets the tone. “Paparazzo” evokes the glamour and chaos of celebrity culture, recalling the oversized shoulder bags once tucked beneath the arms of off-duty supermodels and Hollywood starlets in the late ’90s and early 2000s. The iconic Horsebit hardware sits atop the signature green-red-green Web stripe, while the GG canvas anchors the bag in the house’s leather goods heritage. These are familiar signatures, but rather than overwhelming the design, they feel deliberately restrained, allowing the slouchy proportions and single-handle silhouette to take centre stage.
That balance between heritage and modernity is perhaps the Paparazzo’s greatest strength. Under Demna’s direction, Gucci has embraced a more relaxed, lived-in attitude, and the Paparazzo reflects that shift. Spacious enough to accommodate a laptop and daily essentials, and soft enough to sit comfortably beneath the shoulder, it captures the growing appetite for bags that are as functional as they are fashionable.
Available in medium and large sizes, with options in GG canvas, suede and supple leather, the Paparazzo is versatile without trying too hard. In fact, your favourite star had already been carrying one before you even noticed:
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