These Fashion Brands Are In The Mood For Lunar New Year

New year, new looks.

It has become a ritual for most fashion brands to start the year with a Lunar New Year drop. More often than not, these CNY fashion collections come in festive colourways like red, a traditional colour associated with good fortune, auspiciousness, and celebrations. Perhaps the most exciting part of all is seeing how designers look into traditional handcrafts like Loewe‘s limited edition jade pendants, which tap into the craft of ancient jade sculptures with an awe-inspiring collaboration with Chinese jade carvers.

 
 
 
 
 
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It’s also fascinating to see how brands would incorporate the zodiac of the year (in this case, the dragon) into the designs. In the rich tapestry of Chinese culture, this mystical creature holds a place of unparalleled significance, strength, and abundance. As the Lunar New Year beckons, here are some of the collections that we have our eyes (and angpow money) on, for either ‘fit pics or keepsakes.