There is much to look forward to for new beauty releases in July 2025. Exciting, summer-appropriate products are abound, and retailers everywhere are offering mid-year deals; it’s the perfect time to re-up on your staples as well as explore new finds.
Last month, we added the YSL Beauty Loveshine Plumping Lip Oil Gloss into our list of seasonal must-haves. If you’ve yet to take on that advice, let us sway you. At the moment, the French beauty house is taking over the entrance of Pavilion Kuala Lumpur with an immersive and captivating pop-up to mark the arrival of the product to our side of the world. From now til 20 July, make your way there to complete the Loveshine experience.
We’re also adding another star to the local shopping directory with the opening of Southeast Asia’s first The Ordinary store in Pavilion Kuala Lumpur. Here, you can expect to find a wider range of the brand’s product offerings compared to other retailers, as well as a more in-depth and personalised customer experience.
The Best New Makeup Releases of July 2025
Hourglass Curator Eyeshadow Palette
Let’s face it—the world has lost its appetite for giant eyeshadow palettes. But that doesn’t mean we have no need for colours on the eyes. We have instead taken a razor-sharp blade to optimise our collection, and the latest from Hourglass is the perfect fit for it. With six colour combinations to choose from, the Curator Eyeshadow Palettes are neutral in nature, with varying undertones to seamlessly complement the complexion. We have our eyes on two: the Minimalist (which comprises universal mattes that’s perfect for daily wear) and the Expressionist (which is a quad that is 100 per cent metallic eyeshadow to bring all the pop you need for your peepers).
RM360 | Shop in-store at Sephora
Benefit The POREfessional Foundation
Did we call it, or did we call it when we said matte foundations are making a return? Because Benefit Cosmetics just dubbed this their drop of the year. Riding on their timeless hit, the POREfessional Foundation is going to deliver all the smoothness and soft-blur qualities that you know and love from the original POREfessional Face Primer. With 40 shades in total to choose from, it gives off a velvet finish in a featherlight texture that applies and layers seamlessly. For the ultimate result, you may want to hit the combo of the primer, foundation, and the Super Setter Makeup Setting Spray to really lock in your base.
RM220 | Shop here, or at Benefit Cosmetics Boutique at KLCC and The Exchange TRX for the complete shade range
Rare Beauty Positive Light Luminising Lip Gloss
Selena Gomez is turning up the fun factor over at Rare Beauty, because the beauty maven just dropped a gloss that’s ultra-shimmery without the grittiness. Perfect to catch the light in this sunny weather, the gloss comes in six complementary shades with customised shimmers that adds a multidimensional finish to the lips. And like many other present day glosses, this too comes with a shot of intense hydration to ensure that the lips stay plump and moisturised all day long. And to complete the sensorial experience, each is scented with a decadent but subtle peach scent. Wear it alone, pair it with a lip liner, or apply on top of your favourite Rare Beauty lipsticks to create your very own lip combo.
RM114 | Shop here
Lumi Beauty Glow Kissed Series
Just like skincare, the best way to get the ultimate lip look starts with taking care of it. And to add to its already solid product roster, Malaysian powerhouse beauty brand Lumi Beauty has created a routine with a trio of items curated to give you a ritual that will result in the most plush kissers. Included in its latest release are the Multi-Peptide Lip Scrub, the Super Peptide Overnight Lip Mask, and the Deep Hydration Lip Oil. Created with two flavours (Citrus Crush and Dreamy Rose), each item is jam-packed with skin-loving ingredients to give you the most plump and pillowy pout. From restorative peptides to sugarcane squalane, the threesome is really all you need to polish, nourish, and moisturise your lips well.
from RM52 | Shop here
Oribe Gold Lust Restorative Night Crème
The best time to do any repair works on the body is during sleep—hair included. To make the best of this window of time, check out Oribe’s Gold Lust Restorative Night Crème which harnesses the power of Biomimetic Repair Technology to intensely repair extremely damaged hair. It applies seamlessly, absorbs quickly into the hair shafts, and won’t ever leave a pesky stain on you bedding. By the time you wake up, you will wake up to rejuvenated tresses. It leaves the hair looking healthy and shiny, but the best that the product can offer is how it can actually help mend split ends and prevent future damage.
RM340 | Shop here
Anastasia Beverly Hills Smooth Blur Bronzer
We’re not kidding when we say that summer has arrived in full swing. To drive that point in, Anastasia Beverly Hills has dropped the Smooth Blur Bronzer as a part of its seasonal drop, and we couldn’t be happier, especially after the blush madness that has been going on. It’s a gel-powder hybrid, so the bronzer is going to feel plush to the touch and locks into place after you work it into the skin. There are seven shades to choose from for everyone to bronze, define, and add warmth to the complexion. With its beginner-friendly formula, it’s our top pick to reintroduce bronzing back into our beauty routine.
RM188 | Shop here
Supergoop! Glowscreen Sunlighter Stick
If the beach or the pool is on your calendar this month, don’t walk out the door without a glowy sunscreen. The latest launch for this particular category is the Supergoop! Glowscreen Sunlighter Stick, which comes in two sheer shades: Sunrise (for an expensive champagne glow) and Golden Hour (for a chic bronze glow). On top of the SPF 45 for sun protection, it is fused with skin-loving nourishment such as turmeric, hyaluronic acid, and a blend of jojoba and babassu oils to help prevent hyperpigmentation, boost the skin’s level of moisture, and restore balance to the moisture barrier. As for the glow, it comes from the triple-coated pearls complex that helps to blur imperfections while imparting a delicate glow to the skin. Its pocket-sized nature makes it perfect for on-the-go reapplication, so it’s the perfect summer staple for everyone.
RM | Shop here
OUAI Thickening Spray
With all the heat and humidity we’re dealing with, it’s no surprise that hairstyles can fall flat in a matter of minutes. To prolong your style and generally add more body to your locks, OUAI presents the latest addition to its styling range, the Thickening Spray. A true multitasker, it won’t only extend the wear of your hairstyles, but each spritz also repairs and provides ample heat protection to the hair in order to maintain its health, not only its beauty. To get the best outcome, spray all over clean and damp hair. You can let it naturally air-dry, or even better, add heat into the mix to really maximise its volumising capabilities.
RM155 | Shop here
Fenty Skin Smurfs Butta Drop Shimmering Whipped Oil Body Cream
We already have a penchant for the OG Butta Drop Body Cream, but this one really takes the cake. In conjunction with the release of Smurfs, Rihanna has blessed us with not only the release of new music but also a range of Smurf merch for beauty junkies. This one in particular sees the cult-favourite Butta Drop getting a summer upgrade: holographic shimmer and a new and whimsical Smurfberry scent. Similar to the original formula, the whipped oil body cream houses seven conditioning oils to deeply and intensely restore moisture to the skin, imbuing the skin with a healthy sheen without the stuffy stickiness. If you are not yet in the habit of applying body butters (which, you totally should), this will change that in an instant.
RM117 | Shop here
Gabrielle Chanel Fragrance Primer
Multi-step routines are not only for makeup and skincare, because over at Chanel, fragrance is given that same reverence. For its new Gabrielle update, the couture house is introducing a fragrance primer that is meant to be the first step in your perfume application. Designed to elevate your scenting ritual, this milky, moisturising mist is formulated with notes of jasmine, ylang-ylang, Grasse tuberose, and orange blossom—all of which are present in all four of the perfume iterations of Gabrielle. Wear it alone to create an intimate bubble of scent for yourself, or amp it up with your Gabrielle of choice for an intense and head-turning sillage.
RM545 | Shop here
Tatcha The Dewy Milk Moisturiser
This one has been a long time coming. Ever since its cult-favourite The Dewy Skin Cream hit the market, those of us with oilier skin types or living in more humid conditions have been waiting for a format that is tailor-made to fit our specific needs. The Dewy Milk Moisturiser has a featherlight texture that quickly absorbs into the skin, leaving no residual trace but a plush sheen of soft, hydrated skin. Fortified with anti-oxidant-rich Japanese purple rice, moisturising zinc hyaluronate, and micro-biome-friendly prebiotic green tea, the combination promises to deliver a juicy, dewy finish that typically comes from healthy living, good sleep, and a fresh facial.
RM311 | Shop here
DECORTÉ AQ Pore Blackhead Dissolver
The lab at DECORTÉ has spoken: there’s only one way to clear the skin of clogged pores, and it’s by dissolving the lipids in sebum plugs. Sure, there are other ways to go around it, but manually pulling it out irritates the skin and scrubbing it off only takes off the surface of the plug. Instead, the brand turned to the science behind it all, and concocted a cleansing serum—yes, a cleansing serum. It gently removes the pesky buildup with a combination of seed oils that share similar polarity with the plug itself in order to effectively dissolve it. The result is instantly clear skin, and you don’t even have to irritate the skin to get there.
RM350 | Shop here
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